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Startup Sales Tips
Discover expert tips and strategies to optimize startup sales, transition beyond founder-led efforts, and build scalable, high-performing sales teams.


Rooted in Value: How to Avoid Pitfalls in Crafting Your Product’s Unique Value Proposition
Avoid common pitfalls in defining your unique value proposition and stand out with clear, targeted, and benefit-driven messaging.
Mike Hanes


Barking Up The Wrong Tree: Wasting Resources on Mismatched Targets.
Optimizing your target market boosts sales by focusing efforts, reducing waste, enhancing customer fit, and driving long-term growth.
Mike Hanes


Outgrowing the Founder’s Forest: The Limitations of Founder-Led Sales Strategies
Founder-led sales limit scalability as startups grow. Learn why transitioning to a scalable sales model is essential for success.
Mike Hanes
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